“Do you want to know the one thing that’s holding loan officers back from achieving their goals?

It’s their mindset. Loan officers are telling themselves that they should go out and market themselves because they’re so worried about what someone else is going to think about them.

As long as the loan officer has that mindset that they care about what other people think, they’re never going to break through and take their business to the next level. As I said, the one thing holding you back is your mindset. If you want to grow your business, you need to build your brand.

And the best way to build your brand is to start telling your story on social media, about how you are helping clients fulfill the American dream of homeownership.”