The two markets that I would be laser-focused on right now, which is different from what I would have said six months ago, are investors and move-up buyers. Giving people an option to find you online and letting them know how you help people is going to be critical. But it is so hard right now for first-time homebuyers to purchase, from an affordability perspective, that if you’re solely focused on first-time homebuyers, it’s going to become harder and harder.
Find investors by working in Masterminds, getting into Facebook groups, figuring out where investors are, and hanging out with them. Then giving them an option to borrow money and leverage it is going to be the most important thing for you to do to help them out.
And then there’s always going to be move-up buyers. Their job changes and their family situation changes and they need to find a home. Those individuals are smart enough to know that the rates may be high now, but they’ll have an option to refinance later. You need to be playing in that space as well.
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