You may not hit your goals in 2023, and you need to know this because this may be why you haven’t been able to scale your business. You have to develop and create standards that are in line with the goals you want to meet. Goals are not just ideas, but also standards. I would take those thoughts and put them into action if you want to grow your business. And if your process isn’t great, it’s because you haven’t taken the time to create the right standard that’s in line with the goals that you put in place.

If you want to help more people or have more people in your marketplace know who you are and what you do, but you have no marketing plan and no social media presence, then your standards aren’t reflective of the goals that you want to meet. You have to create standards that are in line with your goals, or your goals will be irrelevant.


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